Sugar is woven into everyday life. It brings comfort, celebration, and familiarity. Yet conventional sugar often works against the body, triggering rapid rises in blood sugar followed by drops in energy and focus. Over time, this cycle can change how people feel after eating and how they relate to food itself.
At RELEEESE, indulgence is never accidental. Every decision we make, from flavour to formulation, is guided by one question: can this be enjoyed without compromise?
For us, sweetness had to be rethought entirely. Not removed. Not replaced with something artificial. But understood.
That understanding came through the work of Dr Johannes Coy.
Dr Johannes Coy
Through decades of research, Dr Johannes Coy, an award-winning German biochemist and oncology expert, studied how sugar is metabolised in the body and how it effects the body. His groundbreaking discovery of the TKTL1 Gene revealed that not all sugars behave the same way: while some are absorbed quickly and place sudden demands on the body, others are processed more gradually, delivering energy in a slower, more balanced way.
This insight led Dr Coy to approach sugar differently. Rather than focusing on sweetness alone, his research explored how specific natural sugars interact with metabolism, and how choosing the right ones could support steadier energy and reduce the risk of lifestyle diseases. His expertise has since made him a respected voice in the science of alternative sugars used in nutrition and functional foods.
What This Means for RELEEESE
RELEEESE exists to remove the quiet tension that often sits behind indulgence: the calculation, the hesitation, the guilt. With the right ingredients, indulgence becomes pleasurable again.
We don’t use Dr Coy’s sugars because they are trendy or extreme. We use them because they align with our values: natural, credible, and functional and indulgent.
Dr Coy’s sugars allow us to create foods that feel indulgent, familiar, and satisfying, without the usual trade-offs. They taste like the foods people love, behave like traditional sugar in recipes, and support a more balanced energy experience, without sharp spikes or crashes.
This makes RELEEESE products inclusive by design. They can be enjoyed by those who are diabetic or mindful of blood sugar, by people thinking carefully about weight management or looking for something keto-friendly, and by anyone who simply wants to indulge in a healthy treat.
Experience intelligent indulgence with our Milk Chocolate