In a world that often tells us we must choose between delicious and disciplined, RELEEESE is here to change the conversation. For too long, our relationship with sweetness has been a tug of war. We’ve been stuck between high-sugar treats that leave us riding the sugar rollercoaster – spikes, crashes, the afternoon slump, and “sugar-free” alternatives that leave us feeling unsatisfied.
At RELEEESE, we believe you don’t need less joy. You simply need what we call, Intelligent Indulgence.
What is Intelligent Indulgence?
Intelligent Indulgence is RELEEESE’s philosophy. It isn’t about restriction; it’s about chemistry over calories. The art of enjoying the things you love while choosing ingredients that work with your biology, not against it.
Most traditional confectionery relies on sucrose, a simple sugar with a high glycaemic index of 65. The NHS, Diabetes UK, and the British Dietetic Association all publish guidance on the longer-term health concerns associated with high sugar consumption, including its links to metabolic health. You can read more at our science reference page. Intelligent Indulgence flips the script by using a carefully selected range of naturally derived, lower glycaemic sugars.
The Science of the “Slow Burn”
Through our partnership with Intelligent Sugar Expert Dr Johannes Coy, discoverer of the TKTL1 gene, we use a specific selection of functional, naturally derived sugars that metabolise differently. These aren’t artificial sweeteners or chemical substitutes. They are intelligently chosen carbohydrates with a sophisticated metabolic profile and a lower glycaemic index than conventional sucrose.
- Isomaltulose: Derived from sugar beets, with a glycaemic index of 32 compared to sucrose at 65. It carries authorised EU and UK health claims confirming it produces a lower blood glucose rise compared to sugar-containing foods.
- Mannose: A naturally occurring sugar found in fruits including cranberries and apples. It has a very low glycaemic index and is absorbed by the body differently to conventional glucose.
- Tagatose: One of the lowest GI naturally derived sugars available, with a GI of just 3 compared to sucrose at 65. It carries authorised EU and UK health claims confirming it produces a lower blood glucose rise compared to sugar-containing foods, and contributes to the maintenance of tooth mineralisation.
- Galactose: A naturally occurring sugar found in milk and fermented dairy, with a glycaemic index of 20, some 70% lower than conventional sucrose. Galactose is metabolised via the Leloir pathway, a distinct metabolic route from glucose, which is the scientific basis for its lower glycaemic response.
- Trehalose: A naturally occurring disaccharide found in mushrooms, plants, and yeast, with a glycaemic index of 38, significantly lower than conventional sucrose at 65. Trehalose contributes to the texture and mouthfeel of RELEEESE products and utilises a different metabolic pathway to conventional sucrose.
Why the “Sugar-Free” Label Doesn’t Fit
You won’t find us hiding behind the “sugar-free” label. Why? Because the sugars we use are real sugars, they just happen to be intelligently chosen.
Standard “sugar-free” products often rely on bulk fillers or sugar alcohols. By choosing Intelligent Indulgence, you are choosing ingredients that are tooth-friendly, lower GI, and made from natural sources including milk, fruit, and plants.
A New Way to Treat Yourself
Intelligent Indulgence means you can enjoy that mid-afternoon coffee break or late-night movie snack and feel genuinely good about what you chose. Because when you change the molecule, you change the experience.
Find your Intelligent Indulgence here