The Intelligence Behind The Indulgence
Sugar is woven into everyday life. It brings comfort, celebration, and familiarity. Yet conventional sugar often works against the body, triggering rapid rises in blood sugar followed by drops in energy and focus. Over time, this cycle can change how people feel after eating and how they relate to food itself.
At RELEEESE, indulgence is never accidental. Every decision we make, from flavour to formulation, is guided by one question: can this be enjoyed without compromise?
For us, sweetness had to be rethought entirely. Not removed. Not replaced with something artificial. But understood.
That understanding came through the work of Dr Johannes Coy.
Who Is Dr Johannes Coy and Why Does It Matter?
Through decades of research, Dr Johannes Coy, an award-winning German biochemist, studied how sugar is metabolised at a cellular level. His groundbreaking discovery of the TKTL1 gene revealed something fundamental: the way a cell processes sugar depends not just on how much sugar is consumed, but on which sugar. While some are absorbed quickly by the body and place sudden demands on metabolism, others have a significantly lower glycaemic index and are processed through different metabolic pathways.
This insight led Dr Coy to go further. Rather than accepting conventional sugar as the only option, his research identified specific naturally occurring sugars that interact with metabolism differently, specifically sugars with a lower glycaemic index that could offer the same sweetness with a more considered and consistent experience after eating. His expertise has since made him a respected voice in the science of alternative sugars used in nutrition and functional foods.
What This Means for Releeese
Dr Coy’s sugars allow us to create foods that feel indulgent, familiar, and satisfying, without the usual trade-offs. They taste like the foods people love, behave like traditional sugar in recipes, and have a significantly lower glycaemic index than conventional sugar, meaning the highs and lows people often associate with conventional sugar are significantly reduced.
This makes RELEEESE products inclusive by design. They can be enjoyed by those who are mindful of blood sugar, by people looking for lower calorie options, or by those following a lower carbohydrate or ketogenic lifestyle, and by anyone who simply wants to indulge in a treat they can feel good about.
We don’t use Dr Coy’s sugars because they are trendy or extreme. We use them because they align with our values: natural, credible, and functional and indulgent.
Read the full breakdown of every ingredient we use here.
Dr Coy’s expertise allows us to create foods that feel indulgent, familiar, and satisfying, without the usual trade-offs. They taste like the foods people love, behave like traditional sugar in recipes, and support a more balanced energy experience, without sharp spikes or crashes.
Experience intelligent indulgence with our Tagatose Galactose Milk Chocolate