At RELEEESE, we believe food should be a source of joy, connection, and nourishment, not guilt.
Our journey began as a group of friends who loved life and loved food. Our friendships were built around shared meals, long conversations, and enjoying great food together. But as time passed, the reality of work, stress, and busy lives began to creep in. Meals became rushed. Stress eating became normal. Food slowly turned into fuel to get through the day rather than something we were truly mindful about.
Over time, we noticed the effects. Less movement, more indulgence, and a growing sense that our choices were catching up with us. Even when the food tasted great, we often didn’t feel great afterwards. Energy slumps, discomfort, and ongoing health concerns started to become part of our daily routines. Our conversations with each other increasingly revolved around health, wellbeing, and how we were feeling in our bodies.
We realised that the issue wasn’t that we loved food. It was the kind of food we were relying on, especially during times of stress. What once brought us together was now leaving us feeling drained.
We felt faced with two options: continue down a path that would eventually lead to chronic health issues or completely change the way we ate and socialised. Neither felt right. We didn’t want to give up indulgence, and we didn’t want food to become restrictive or joyless.
We wanted a third option.
As passionate food lovers, with experience across hospitality and nutrition, we asked a simple question: why can’t food satisfy our cravings while also supporting our health? Why should rich desserts and indulgent treats come with negative consequences?
That question sparked the creation of RELEEESE.
The Meaning Behind the Name
RELEEESE is more than just a name, it’s a philosophy. It represents a release of energy, a release of stress, a release of guilt, and a release into openness. It’s about enjoying food freely, without hesitation or compromise. Our brand reflects the feeling of indulgence made intelligent, a space where people can savour the foods they love while caring for their health.
Made by Nature, Backed by Science
At the heart of RELEEESE is our commitment to innovative, natural sweeteners inspired by the work of Dr Johannes Coy. These sugars allow us to craft foods that are sweet and satisfying without causing the blood sugar spikes linked to conventional sugar. Learning about the potential of these natural sugars was the catalyst for RELEEESE, and it continues to guide everything we do.
Our products are designed to be inclusive, aiming to support people of all dietary needs, including those with diabetes. With RELEEESE, indulgence no longer comes at a cost, it comes with confidence.
Intelligent Indulgence, Warm Connections
We are food lovers first. Sharing meals with friends and family is one of life’s greatest pleasures, and it should never feel restricted or unsafe because of the food being consumed. RELEEESE ensures that these moments remain enjoyable, guilt-free, and fulfilling. Every product embodies our principle of “intelligent indulgence”: a way to eat the foods you love while caring for your body.
Overcoming Challenges
Educating the public on the benefits of Dr Coy’s natural sugars has been one of our biggest challenges. Explaining how these sugars differ from conventional sugar, and how they can positively affect the body, is an essential part to our mission. But our goal has never been to preach, it’s to empower. We want people to make informed choices, enjoy every bite, and feel confident in their indulgence.
A Modern Approach to Functional Food
RELEEESE is more than a confectionery brand, it is a modern functional food lifestyle brand. We combine premium ingredients, expert nutritional knowledge, culinary expertise and a love of food to deliver products that are inclusive, trustworthy, and delicious. Whether you’re sharing a moment with friends, celebrating a personal treat, or simply enjoying a sweet break in your day, RELEEESE is designed to enhance that experience.
At RELEEESE, indulgence is no longer a compromise. It’s a choice. Intelligent, inclusive, and utterly enjoyable.