Intelligent Indulgence
Launching Releeese Chocolate into the UK
Releeese, an innovative new functional food brand backed by the scientific research of Dr Johannes Coy, has announced its UK debut with the launch of RELEEESE Chocolate – a premium milk chocolate bar crafted with a carefully selected blend of naturally derived, lower glycaemic sugars.
Made from Nature, Backed by Science, Releeese takes a genuinely different approach to sweetness. Rather than relying on conventional sucrose, every product is formulated using naturally derived sugars with a lower glycaemic index, some of which carry independently authorised EU and UK health claims. The result is a chocolate that delivers the same rich, indulgent taste you expect, made with ingredients you can feel good about.
Releeese is the official licensee of the Intelligent Sugar Expert Dr Coy formulation, developed by Dr Johannes Coy and commercialised through Intelligent Sugar GmbH. Dr Coy is a German molecular biologist and cancer researcher best known for his discovery of the TKTL1 gene – a breakthrough in understanding how cells metabolise sugar and fuel growth. His research into TKTL1 and sugar metabolism led to the development of a unique approach to sugar formulation that underpins every Releeese product. The same gene was later identified as significant in Nobel Prize-winning evolutionary genetics research, further validating the importance of Dr Coy’s original discovery.
The Intelligent Sugar Expert Dr Coy seal on every Releeese product is the consumer’s assurance that the formulation reflects Dr Coy’s long-standing scientific methodology and research standards.
Releeese Chocolate is now available to shoppers via the Releeese website with RELEEESE & Bake and RELEEESE Everyday sugar mixtures due to also launch later in the year.
RELEEESE MILK CHOCOLATE (£29.99 for a box of 10): A rich and creamy chocolate bar and the world’s first to combine Tagatose and Galactose in a patented formulation, developed in partnership with Intelligent Sugar GmbH. Both sugars occur naturally in milk and carry a significantly lower glycaemic index than conventional sucrose – delivering the same indulgent taste with a more considered ingredient profile.
Key Product Facts
- Crafted with a patented blend of two naturally derived, lower glycaemic sugars – Tagatose (GI 3) and Galactose (GI 20) – both naturally found in milk, and both with a significantly lower glycaemic index than conventional sucrose (GI 65)
- Tagatose carries an authorised EU and UK health claim: consumption of foods containing D-Tagatose instead of sugar produces a lower blood glucose rise after consumption compared to sugar-containing foods
- Tagatose also carries an authorised claim for helping maintain tooth mineralisation
- High in fibre – contains soluble fibre from corn
- Contains Vitamin E, which carries an authorised UK health claim: contributes to the protection of cells from oxidative stress
- Non-GMO and gluten-free
- No artificial sweeteners and no artificial aftertaste
- Same rich taste and texture as conventional premium chocolate
Authorised Health Claims Reference
The following health claims are authorised under UK retained Regulation (EC) No 1924/2006 and apply to specific ingredients used in Releeese products:
Tagatose – Blood glucose response: Consumption of foods containing D-Tagatose instead of sugar produces a lower blood glucose rise after consumption compared to sugar-containing foods.
Tagatose – Dental health: Consumption of foods containing D-Tagatose instead of other sugars contributes to the maintenance of tooth mineralisation.
Vitamin E – Cell protection: Vitamin E contributes to the protection of cells from oxidative stress.
These claims apply when the relevant ingredient is consumed instead of sugar as part of a balanced diet. Releeese is not a medicinal product and makes no therapeutic claims. Full regulatory references are available at www.releeese.com/ingredients.