At RELEEESE, we believe food should bring you joy, not guilt.
Our story started with a group of friends who genuinely loved good food. We built our friendships around long evenings, stimulating conversation, and the kind of meals you never want to end. But as life got busier, work, stress, endless to-do lists, something changed. Meals became an afterthought. Snacking on autopilot became the norm. Food stopped being something we savoured and started being something we just got through the day with.
And we started to feel it. The afternoon slumps. The uncomfortable feeling after eating too much of the wrong things. The creeping sense that our choices were adding up. We started talking less about what we were eating and more about how we were feeling, and it wasn’t great.
Here’s the thing though. The problem was never that we loved food. It was the kind of food we kept reaching for, especially when life got stressful. The things that used to bring us together were leaving us feeling depleted.
We saw it as a choice between two paths: keep going and deal with the consequences, or completely overhaul the way we ate. And honestly? Neither felt right. We weren’t prepared to give up indulgence. We didn’t want food to become a chore or something to feel anxious about.
So we went looking for a third way.
With backgrounds in hospitality and nutrition, we started asking questions nobody seemed to be answering. Why can’t food that tastes incredible also be good for you? Why do the best things to eat always seem to come with a catch?
That question was answered by RELEEESE.
What’s in a name?
RELEEESE isn’t just a name, it’s a feeling. A release of stress. A release of pressure. A release into pure enjoyment. It’s what happens when you take a bite of something genuinely delicious and feel good about it. No second-guessing. No compromise. Just indulgence the way it should be.
Made by Nature, Backed by Science
Everything we make is built around one breakthrough idea: the natural sugar blends developed by the research of Dr Johannes Coy. His work showed that not all sugars are created equal, and that naturally derived sugars with a lower glycaemic index can deliver real sweetness in a genuinely different way. Some of these sugars that we use in our products carry authorised EU and UK health claims for blood glucose response. That science is the backbone of everything we do.
We make our products with naturally derived, lower glycaemic ingredients, a considered choice for people who care about what goes into their food. With RELEEESE, indulgence doesn’t come at a cost. It comes with confidence.
Changing the conversation
One of our biggest challenges has been helping people understand why the sugars we use are different, and why that difference matters. Conventional sugar is everywhere, and people have for a long time not had reason to question it. But once you understand that a lower glycaemic profile changes the whole experience of sweetness, it’s hard to go back. Our goal has never been to lecture anyone. It’s to open the door, share what we know, and let the food do the talking.
A new kind of food brand
RELEEESE isn’t just a chocolate producer. It’s a functional food lifestyle brand, one that brings together premium ingredients, real nutritional thinking, and a genuine love of great food. Whether you’re sharing something special with friends, treating yourself after a long day, or just grabbing something sweet that you actually feel good about – RELEEESE is built for that moment.
At RELEEESE, indulgence isn’t a compromise. It’s a choice. Intelligent, inclusive, and truly enjoyable.
Want to try it for yourself? Try the new RELEEESE Milk Chocolate and let us know what you think!